Transform Your Brand. Lead with Confidence.
Whether you're an emerging luxury brand or an established name seeking to cement your position in your market, in our "7 Step Blueprint" you will learn to share your story, expertise, and authentic truth on social media (and beyond) and finally be seen as an industry leader!
This guide is for ambitious entrepreneurs, brand owners, and visionary leaders who:
If you know there’s so much more to you & what you’re here to share than what you’re currently showing the world on social media, this is for you…
is this you right now?
..You create okay content for your business, but there’s so much more you secretly want to say (but “just can’t”)
..You think you have your message nailed down, but know you’re watering it down a little out of fear
..You’ve never actually defined your message because you didn’t feel like you needed to…until you realized you’re the only biz owner on the block without a viewpoint on, well, anything
..You recognize that the content, creators & leaders you’re drawn to have a certain je nai sais quois (and you want some of that!)
..You often find yourself stopping yourself from saying what you truly want to say (read: writing fiery, inspired posts that stay in “Draft” mode forever)
..You really want your content to connect with others in a deep way, but also inspire them to reach out to you to work together
..You notice yourself regurgitating information you learned from someone else–and leaving out your own unique spin or ideas–due to fear of being called out as “wrong” or “stupid”
Repeat after me
No matter where you’re at right now, it’s possible to cultivate unflappable confidence in everything you post online so you not only feel good about how you’re showing up & what you’re offering, but make money from it, too.
It’s Time to Get Your Message On Point & Start Confidently Sharing Your Expertise, Viewpoints & Self.
Here’s the deal: Online business owners are a dime-a-dozen these days. Everybody wants to be their own boss, manage their own time & schedule and work in their coziest leggings.
But if you’re stopping yourself from saying what you truly want to say, you’ll wind up blending in instead of standing out–which is basically a death wish for your business.
And actually it’s not just your business that suffers.
Because not only does blending in mean missing out on opportunities, clients and clout…it also means your confidence will take a major dip.
Because who wants to be “just another” online entrepreneur? (I’m guessing not you!)
The truth is that to make meaningful connections & cash online, you have to do and say meaningful things.
(On the flip side, when you’re not saying anything meaningful, you can’t possibly connect with your ideal clients–at least not authentically. ‘Cause how can you connect authentically when you’re not being authentic? Exactly.)
Honestly, why even waste your time crafting content that gets overlooked or scrolled by or running a business that doesn’t make a difference or dollars?
But before you go beating yourself (more) for all this…let’s talk psychology.
It’s actually NOT your fault that you just can’t seem to muster up the courage to break away from the crowd, or go against the ideology of a “popular” person in your niche.
As humans, we’re literally conditioned to fear sharing our truth boldly or say anything that matters.
Our brains are wired to want to stay safe and “belong” because “belonging” used to mean survival. And having radical viewpoints? It meant the opposite.
That said, it makes perfect psychological sense why SO many entrepreneurs have a deep-seeded fear that if they say what’s in their heart, people will reject them.
It’s also why sharing your true message can kick up all kinds of fears: fear of visibility, fear of success, fear of rejection–you name it.
In the end, though, the most powerful marketing HAS TO alienate people.
There is a silver lining, though…
Most of us KNOW who we are and what we believe–we’re just not sharing it with the world because we’re SCARED or UNCLEAR (or both!)
Which means that once you strip away the stuff holding you back, you CAN cultivate real confidence and clarity around what you want to say and who you want to say it to and actually start it in a way that connects with the people it’s meant to.
Yes, you can LEARN how to start putting yourself out there in a more powerful way & (finally) get known and recognized for the work you do in the world.
Starting now, I’m offering a unique, step-by-step course that will teach you how to get over this innate fear, gain crystal-clear clarity on your true viewpoints & start putting messaging into the Universe that attracts the right people and repels the wrong ones.
(And I promise you’ll not only survive as a result–you’ll thrive.)
What's inside?
Gain Razor-Sharp Clarity to Master Your Message & Share Your Raw Truth
Craft a compelling narrative that highlights the unique essence of your brand. Learn to distill your core values and vision into a message that resonates deeply with your audience.
Squash Your Fears & Boldly Battle Backlash
Overcome fear and build resilience. Learn to handle criticism and use it as a powerful catalyst for growth. Embrace challenges as opportunities to strengthen your brand and message.
Turn Your Message into Ultra-Compelling Content
Develop a content strategy that captivates. Discover the art of storytelling, high-quality visuals, and delivering valuable information, consistently keeping your audience engaged across multiple channels.
Pack a Punch with Polarizing Messaging
Don't shy away from sharing your challenges and failures. They humanize you and make your successes more relatable.
Tell Stories that Show the Real You—Flaws and All!
Build trust and loyalty through authenticity. Share your real journey, showcasing both your challenges and achievements to connect deeply with your audience.
Tactfully Communicate During a Crisis & Lead on Social Issues
Master crisis communication and social leadership. Learn how to address crises head-on and take a stand on critical social issues, establishing yourself as a trusted and compassionate leader.
Stop Feeling Scared to Sell & Own the Value of Your Unique Offers
Embrace selling with confidence. Understand the transformative value your products or services provide and present them with conviction, turning potential clients into enthusiastic buyers.
When you purchase, you’ll receive a training and workbook walking you step-by-step through how to feel confident expressing your own unique message
With this guide, you will confidently say…
You know without-a-sliver-of-a-doubt what your TRUE message is and the HEART of the work you’re here to do
You know what YOU are uniquely all about and what YOU truly want to say in your content (and no longer feel the need–or desire–to parrot what your mentor or blindly agree with every uber-popular person in your niche)
You create heart-tugging content in half the time–content that cuts through the noise, abolishes the “algorithm’s” vendetta against you AND eases the ache of crappy email open rates, low engagement and no or low sales
You’re finally seen, known and recognized for your one-of-a-kind essence, expertise and style
You feel proud of everything you post online and love everything about the way you’re showing up & being seen–not to mention, love all the people reaching out to you who totally get you & want “whatever it is you’re selling!”
You know how to gracefully handle heat from potential haters & naysayers
You’re bold enough to share your true opinions no matter what–even if you know there might be backlash as result (read; this is THE sign of a true leader!)
Finding your message–and cultivating true confidence around sharing it–requires digging deep into who you are and what you believe.
When you join this experience, you’re agreeing to take a deeper -than-you’ve-ever-taken look at exactly what you want to say in your business. And you’re agreeing to (eventually) give up the whole sugarcoating & watering down thing you’ve grown accustomed to.
If you’re ready to make that agreement, I promise that life on the other side will look & feel so much sweeter. (And your bank balance? Will look so much higher.)
Because in the end? Showing up authentically & bolding saying what you truly want to say is the ONLY way to truly stand out.
And the more you stand up and stand out, the more people you’ll find online–with less effort–who truly get you and can’t freaking wait to work with you.
The only question now is: Are you ready for it?
(hurry! it won't be free forever)
xo, Edith
professional storyteller + luxury marketer
Edith Duarte is an MBA and an entrepreneur with a creative streak. She is a Texas Tech University and Texas A&M University alumna and founder of ELLA CREATIVE MEDIA, independent publisher of ELLA Inspires Magazine.
ELLA Inspires is an upscale lifestyle publication for the suburban female professional. Our magazine attracts affluent women aged 25-49 living (not just in Dallas) but all over Texas, the United States, and internationally (61 countries to be exact)!
Larger-than-life images and elegant silhouettes splashed across the magazine form an integral part of a classy, feminine, yet empowering brand for women.
Our cover features are unique in the industry; each cover has featured professional women, entrepreneurs, influencers, and celebrities from across the Dallas metroplex.
xo, Edith
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